Macy's: Successful Turnaround And Solid Macro Support Further Upside

Macy's has executed a successful turnaround, with shares doubling and a further 13% upside to a $26-27 fair value target. Strong consumer spending, resilient labor markets, and strategic store revamps underpin M's positive same-store sales and raised EPS guidance ($2.00-$2.20). The 'Bold New Chapter' restructuring, luxury market expansion, and Bluemercury/Bloomingdale's outperformance drive incremental growth and margin resilience.

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